Origin: Cultivated in traditional heirloom paddy wetlands of Palakkad/Wayanad (Kerala) and Kullu Valley terraced farms. Manufacturing Process: Single-pass rubber-roller dehulling removing only the inedible husk. The mineral and anthocyanin-dense red bran layer is 100% preserved; strictly unpolished and unbleached. Sustainability & Community: Preserves endangered indigenous wetland ecosystems and heirloom seed varieties through community seed banks. Assures living wages for smallholder wetland rice custodians. Loaded with natural polyphenols, anthocyanins, and iron for cardiovascular well-being.